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MM 332:
Electronic Design
and Layout

Lectures/Color

 

 

 Color and Contrast


Figure /ground relationships are basic to all visual representation

  • A figure is a subject and a ground is the area that surrounds it.

  • How much the figure and ground stand apart from each other is the measure of contrast.

  • The more contrast, the higher the visibility.

 

 

Light blue text on white background is low visibility.

 

 

High contrast between text and background is important when designing material to be read.

  • text presentations should offer at least 80% contrast between figure and ground

  • black on white is ideal but not always desireable

  • lack of contrast causing squinting and eye fatigue

 

Dark blue text on a black background is also hard to read.

Simoultaneous contrast

  • Simoultaneous contrast occurs when complementary or opposite colors are placed next to each other.

 

Green text on red background tends to create visual vibrations that fatigue the eye.

 

The Color Wheel

  • Color wheels arrange color in a way that allows us to see the relationships between primaries, secondaries and even tertiary colors.

  • A good color wheel also shows the range of gradations between different hues.

 

 

 

 

  • This color wheel also shows how colors can be divided into passive, active and neutral zones

  • Most often warm, saturated, light value hues are active and advance visually

  • Cool, low saturated, dark value hues are passive and visually recede.

  • Tints or hues with a low saturation appear lighter than shades or highly saturated colors

  • Some colors remain visually neutral or indifferent

  • Advancing hues are most often thought to have less visual weight than the receding hue


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