Fundamentals of Graphic
Design
Formal Elements:
Line: Definition
Line Type
Line Direction
Line Quality
Shape
Texture
Principles of Design:
Balance
Emphasis
Visual Heirarchy
Rhythm
Unity
Manipulating Space:
Positive/Negative
Illusion
Perspective
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Illusion
Illusion of spatial depth refers to the manifestation
of 3D effects in your design. Some shapes and elements
appear closer in space and others farther away.
A picture plane is a blank white surface. It is
your point of departure for the design you create.
Some simple examples of spatial depth created on the picture plane.
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Identical vertical lines only suggest flatness.
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Varying the length of the lines creates
a visual perception of closeness and distance.
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Difference in size can also create a visual
perception of depth. Large objects appear
close while small ones appear far.
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A volumetric shape has
been used against a backdrop of vertical lines to create a
sense that the object is projecting off
the page.
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