The Principles of Design
Balance
Balance is an equal distribution of weight. A balanced design can
be described as , unified, whole and harmonious.
Imbalance causes the opposite effect, discomfort, unease a feeling
that things aren't right.
Visual Weight is the illusion of creatwing physical
weight on the page( a two dimensional surface. Thye contributing
factors of visual weight are:
- size
- value
- color
- shape
- texture
Where
a mark is on the page also determines its visual weight. The center
emphasizes the weight.
Placement
away from the center modifies that perception. High up on the page
implies lightness and to the sides imples marginality and so on.
Symmetry
Symmetry is an arrangement of elements in which visual weight and
balance are achiebved through alignment on an imaginary vertical
or horizontal axis, like a mirror image.
Asymmetry
Asymmetry is achieved by organizing dissimilar or unequal weight
on the page.To achieve this state,size,
value, color, shape, texture must all be weighed against each
other in a complex balancing act.
The decision
to use symmetry or asymmetry in your design should depend on the
subject matter, message and the feeling you wish to convey.
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