Emphasis: Focal Point
and Heirarchy
The Big Question: How do I make it easy for viewers to see my design
and get the message?
The Answer: By learning how to add emphasis where
it is needed.
Focal point should be tha part of the design that
you think is the most important. It receives the most emphasis.
The design usually has a main message to commuinicate and other
peripheral messages.
A primary focal point can be supported by lesser focal poiknts
also known as accents. Accents are not as strongly
emphasized.
Giving emphasis to all elements of the design is the same as giving
it to no elements and the result will be visual confusion.
Methods
for establishing a focal point:
- Make
it brightest
- make
it a different color
- Make
it a color if everything else is in black and white
- make
it go in a different direction
- make
it a different value
- position
it differently
- give
it a texture or a different texture than other elements
- isolate
it
- make
it clear and the other elements hazy
- reverse
it
- make
it transparent and other colors glossy
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