MM 332:
Electronic Design
and Layout
Lectures/Color
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How It's Done
Here's how other examples of designed art breakdon in terms of
their color wheel relationships, primary color use, Itten's contrasts
the dominant use of value and contrast
| Stoli Vodka
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Split-complementary
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Primary field of purple, secondary field of red, accents
of green and white
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Itten's contrast of pure hue
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Medium/dark value
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Moderate/high contrast
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| Matisse Cut-out
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Complementary
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Primary field of blue/purple, secondary field of black,
yellow, orange/red and white accents
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Itten's contrast of complements and/or contrast of light
and dark
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Medium value
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High contrast
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| Olive Oil Ad
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Split-complementary
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Primary field of blue/purple, secondary field oforange
and accents of black and light blue
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Itten's contrast of complements and/or contrast of light
and dark
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Light/Medium value
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Moderate/high contrast
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| Wes Wilson Poster
As an exercise, try analysing this image on your own.
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