MM 332:
Electronic Design
and Layout

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Visual Identity and Branding - What is visual identity and its relationship to branding?

Color - This lecture covers the basic ideas behind color theory.
We will look at:

• Color wheels and how they organize color information,

• Color and contrast

• How to implement color and other useful topics, etc.

Type - This lecture examines the basic principles behind effective typographical design.

• Concord, conflict and contrast

• Categories of type

• How to create contrast with type

The Way of the Poster - The topics of color and type are examined in relation to effective poster design. We will discuss:

• Incorporating Photos

• getting the most from color

• Poster sizes

Logos

• Retro

• Contemporary

• Sationary

Creative Typography - Two contsructivist designs by El Lissitzky