MM 332 Home
Visual Identity and Branding
- What is visual identity and its relationship to branding?
Color - This lecture covers
the basic ideas behind color theory.
We will look at:
Color wheels and how they organize color information,
Color and contrast
How to implement color and other useful topics, etc.
Type - This lecture examines
the basic principles behind effective typographical design.
The Way of the Poster - The
topics of color and type are examined in relation to effective poster
design. We will discuss:
Creative Typography - Two
contsructivist designs by El Lissitzky