Home

IIlustrator Resources

Syllabus

Schedule

Assignments

Lectures/Poster

• Role
• Characteristics
• Design Qualities
• Color
• Type
  
  

The poster is unique in that it is designed to address an audience on the move. Newspaper ads, magazine ads and mailers have the luxury of addressing an audience that is seated, and whose attention is presumably focused on the message. The poster design, on the other hand, is faced with the challenge of capturing your attention and communicating its message in seconds.

Here are some fundamental uses for posters:

• to announce an event
• to promote a service
• to sell a product
• to develop an attitude

This poster uses a common theme, self-empowerment of the people, to rally support against apartheid. The raised fists are a staple of political propaganda posters everywhere.