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MM 332:
Electronic Design
and Layout

Lectures/ Designing with Type

The Three C's

Categories of type

Contrasts

 

 The Three Cs: Concordance, Conflict, Contrast

 

Designing with type is often a matter of combining different font styles. But what are the rules for combining type so that the outcome is both attractive and legible?

A typographical layout usually involves headers, subheads, body text captions, and other categories of text. The relationships between all these sections of the design will either be concordant, conflicting or contrasting,

  • A concordant relationship occurs when you use only one type family without lots of variation in weight style a color etc. harmony can result but so can boredom.

  • A conflicting relationship happens when combining typefaces that are similar in style size weight etc. The results can be disturbing because they are neither close enough nor far apart enough to give us satisfaction.

  • A contrasting relationship occurs when different type faces are combined that are distinctly different from each other. Boosting the contrast enhances the visibility and readability of your design.


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