Designing with type is often a matter of combining different
font styles. But what are the rules for combining type so
that the outcome is both attractive and legible?
A typographical layout usually involves headers, subheads,
body text captions, and other categories of text. The relationships
between all these sections of the design will either be concordant,
conflicting or contrasting,
A concordant relationship occurs when you use
only one type family without lots of variation in weight
style a color etc. harmony can result but so can boredom.
A conflicting relationship happens when combining
typefaces that are similar in style size weight etc. The
results can be disturbing because they are neither close
enough nor far apart enough to give us satisfaction.
A contrasting relationship occurs when different
type faces are combined that are distinctly different
from each other. Boosting the contrast enhances the visibility
and readability of your design.