apollo13 art logo

 

      Contact | Links

 
HomeResearchTeachingAbout Us

MM 332:
Electronic Design
and Layout

Lectures/ Designing with Type

The Three C's

Categories of type

Contrasts

 

 

 Concord

Is your goal to create a calm and harmonious layout? If so, then use one type family and add emphasis by simply bolding or italicizing the sections you want to stand out.

 

type concord

This concordant example has a slight amount of treatment. The initial cap is larger than the rest of the type and the words "full of sound and fury" have been italicized. The effect is rather subdued.

 


 

The type, header, text and border have all been given a bold treatment. The effect is straight ahead and well balanced.


 

The typeface, the thin border and the little graphic ornaments have a unified look.


Back to Top

go to Conflict>
previous page