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Lectures/ Visual Identity and Branding
Overview
Visual Identity
Branding
Rebranding
The Logo
a product or services identity in the market place
emphasis is placed on the logo
a consistent visual image
the uniqueness and marketability of the product or service's name
the invention of a product or service name
the creation of a logo
the cretion of an advertising campaign
Here are some key principles of branding:
the emphasis is on consistency
Vignelli and Assoc.
Foote, Cone and Belding
Pentagram Design
Nesnadny + Schwartz
Landor Associates
Liska & Associates
Brand Institute
Keep your station branded clearly
January 1, 1999 Adapted by Nova Marketing's Mark Ramsey from the book by Al Ries and Laura Ries
Xerox
Kleenex
Muzak
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