Branding

What is branding?

• a product or services identity in the market place

• emphasis is placed on the logo

• a consistent visual image

• the uniqueness and marketability of the product or service's name

A successful branding process should proceed in order

• the invention of a product or service name

• the creation of a logo

• the cretion of an advertising campaign

Key principles of branding

Here are some key principles of branding:

Remember

the emphasis is on consistency

Xerox

Kleenex

Muzak