MM 332:
Electronic Design
and Layout
Lectures/ Visual Identity and Branding
Overview
Visual Identity
Branding
Rebranding
The Logo
|
A successful logo should have these qualities
-
it should establish and image and express a client's personality
-
it should be flexible for easy application to a variety of
media
-
there should be a consistent, family look shared by all the
parts of the visual identity system
-
it should persuade, identify and inform
 |
Click here
for a definition of the yin yang symbol
|
 |
The Campbell's
soup can as portrayed by Andy Warhol. The triumph of brand
supremacy.
|
| |
|
Back to Top
previous
|
