MM 332:
Electronic Design
and Layout

Lectures/ Visual Identity and Branding

Overview

Visual Identity

Branding

Rebranding

The Logo

• Comprehending the meaning of a "plan" that co-ordinates every aspect of graphic design material

• Understanding the objective of a visual identity system and its component parts

• To be able to design a visual identity system

• Understanding the nature of branding and rebranding

• The importance of the logo

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