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Visual or corporate identity
Definition: a master plan that co-ordinates every
aspect of graphic design material.
What are the elements affected in a visual identity campaign?
What should you aim for when planning a visual identity
campaign?
The Graphics Standard Manual
a booklet created by the design team that direts a company
on strict and correct usage of the identity system to ensure
consistency in the use of logos, colors, and other graphics
and imagery.
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The NASA
graphics standard manual online
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Gallery
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co-ordinating all of a company's graphic design
material
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establihing an image for the company
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creating an apprpriate design for the client
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creating a system that is flexible enough to work
in a variety of applications
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creating a system with a long life span
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creating a system immediately identified with the
company
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creating a system that will stand up against the
comptition
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