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MM 340:
Principles of Web Design

Lecture/Navigation

Home

Some Examples

IA vs. Navigation

Big Questions

Org Schemes

Alphabetical

Chronological

Geographical

Topic/Subject

Task Based

Audience Based

Metaphor Based

Techniques

 

 

 

 Audience Based

Effective when

  • different groups want different information

  • you get repeat customers who can bookmark their area

  • some information is "classified" for priviledged users

  • not too many users groups

UCSD
Dell
American Express

Weakness:  when there is no real difference in content.  You need to support multiple mini sites. Once at their own site if you link them to the common site for the common information then how do you return them to `next' page of  their own site. They need to use the back button or choose from a user list, which would return them to the home page of their user site. This can be solved by dynamically placing common pages in user specific `wrappers', which behave as frames but have none of the negative consequences of frames. Users then stay in their own environment.  

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