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MM 340:
Principles of Web Design

Lecture/Navigation

Home

Some Examples

IA vs. Navigation

Big Questions

Org Schemes

Alphabetical

Chronological

Geographical

Topic/Subject

Task Based

Audience Based

Metaphor Based

Techniques

 

 

 

 Big Questions for Information Architects

   Key questions for Info Architect  

  • What tasks is the user coming to the site to do?

    • Opportunistic user

      • MP3 -- Show me what's new in the genre I like

      • What's hot?

      • I like Hendrix, give me new music like that

    • Looking for specific information or stuff

      • I want 3 versions of Crosstown Traffic

    • How different are the tasks different users come with?

      • everyone wants MP3's regardless of what type of music they like -- different users same task

      • I want to shop for the cheapest MP3's as well as find the weirdest renditions

  • How many orthogonal navigation systems should be used?

    • Topic or subject based

    • User based

    • Task Based   

    • zagat

  • How complex can the navigation be?

    • How big is the site?

    • How diverse is the content?

    • How expert are the users? Disneyland.com

    • How many tiers of navigation should I make?
       

  • Would a metaphor be helpful?

    • If selling groceries should I use a supermarket metaphor with graphical aisles etc

    • If selling books should I use a physical library metaphor?

  • Can wizards or agents simplify the job?
     

 

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