MM 340:
Principles of Web Design
Lecture/Navigation
Home
Some Examples
IA vs. Navigation
Big Questions
Org Schemes
Alphabetical
Chronological
Geographical
Topic/Subject
Task Based
Audience Based
Metaphor Based
Techniques
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Elements of IA:Taxonomy, Navigation, Graphic
Layout
Taxonomy: The underlying hierarchical or lattice structure
of categories that a large site contains. Amazon for commodities,
Egroups for discussions, Worldbank for development topics,
Encyclopedia Brittanica for 'all knowledge'. These represent
key categories that content is classified under.
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Navigation: The labels, links and graphics that help
users browse through a system. It is not necessary
to display all the taxonomy -- since several topics may share
a single page. Nor is it necessary to use the identical names
-- since some content might be linked to from within text
where it is possible to use longer phrases to describe the
topic. In the Encyclopedia Brittanica one is encouraged to
search instead of browse.
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Graphic layout: the way information is laid out on
a page also has to do with the information architecture of
a site. For instance, it is now fashionable to elevate
to the homepage news or specific items of interest whose natural
home is buried deeply in a site. This drives the user
more deeply into the site, saving browsing time. This
style of information display is also part of the information
architecture. It is an information strategy.
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Here a map of the world is the navigational tool used for
regions and countries.
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