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MM 340:
Principles of Web Design

Lecture/Navigation

Home

Some Examples

IA vs. Navigation

Big Questions

Org Schemes

Alphabetical

Chronological

Geographical

Topic/Subject

Task Based

Audience Based

Metaphor Based

Techniques

 

 

 

 Topical Schemes

Effective when

  • user doesn't know the name of the target.

  • a user wants to browse --and find things they didn't know about

  • topics have hierarchical structure -- not too broad, not too deep

  • not too exclusive so that almost anything might be found in almost any heading

Weakness:  when there is no real hierarchy -- no depth to any of the headings -- so broad without any depth

Design issue: when you set up a topic list you want to allow for extendability so you must choose a general topic structure that allows new items to be added but is not too inclusive to allow anything to be added.

Consistent: there should be some consistent organizing principle, so that even if on the surface the collection of topics seems arbitrary reflection reveals there is a deeper organizing principle. E.g. in a hierarchy the children are specializations of their parent, so there are fewer elements that fall under the child category than under the parent category.

Most hierarchies are really derived from lattice structures. In a lattice a given node may have more than one parent.  That means that when this is converted to a hierarchy, as in a family tree, the same node can appear as a sub-topic of more than one high level topic. I appear in the family tree that starts with my great grandmother on my mother's side, and I appear in the family tree that starts with my great grandmother on my father's side.

Exercise: find a few examples of sites with topic structures that are really based on lattices.

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