MM 350:
Web Presentation
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Syllabus: MM 350 Web Presentation
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COURSE DESCRIPTION:
This course
provides a hands-on introduction to the basics of web presentation.
Students apply aesthetic and usability criteria to produce web presentations,
"movies" and other animated components for placement into
websites. Covers technological constraints of web presentation and
animation, appropriate uses of motion in a web page, and digital
asset management for optimal delivery of animated content. Software
instruction is in Macromedia Flash MX.
REQUIRED TEXT:
- Watrall,
Ethan and Norbert Herber (2002). Flash MX Savvy.
Sybex. ISBN: 0782141080.
[see Help
page for other print and web resources]
COURSE GOALS:
Students will
learn appropriate uses of motion on a web page, as well as the fundamentals
of web presentation developed in Flash. They will apply web "movie"
composition techniques according to aesthetic principles, while
at the same time allow for delivery constraints such as plug-in
factors and bandwidth considerations.
STUDENT OUTCOMES:
- Identify
technological constraints on animation for the web.
- Apply aesthetic
and usability criteria to the use of web animation.
- Evaluate
message-design utility of an animated clip in a website.
- Demonstrate
proficiency in tweening, using symbols, and producing action script
code.
COURSE CONTENT:
- Readings
on aesthetics of the moving image, montage, message design and
usability theory.
- Research,
analysis, evaluation and critique of animated web sites and media
based on aesthetic, communication and usability criteria.
- Detailed
class discussion of course readings.
COURSE REQUIREMENTS:
Daily homework
assignments are essential to learn the software application; students
will produce web movies of various themes, sizes, and purposes.
In addition, students will write a descriptive and analytical critique
of Flash, using web resources.
FINAL PROJECT:
Flash Instructional
Product demonstrating programming skills and design ability according
to aesthetic and usability criteria.
GRADING:
Grades are based
on a percentage scale. The grade breakdown is as follows:
Definition of
Grades:
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A Outstanding Achievement that significantly exceeds standards
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B Commendable Achievement that exceeds standards
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C Acceptable Achievement that meets standards
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D Marginal Achievement that is below standards
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F Failing
NATIONAL UNIVERSITY LIBRARY
The NU Library System (NULS) supports academic rigor by providing
access to scholarly books, journals, ebooks, and databases of full
text articles from scholarly journals. Library books and journal
articles can be shipped to online students. Librarians are available
to assist students at the Spectrum Library in San Diego, at the
regional Library Information Centers (LIC), and online (www.nu.edu/library/index.html).
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