The
Continuum of Understanding |
Data is the byproduct of research, investigation,
analysis and discovery. As such, it is common as dust. In its raw
state it is of little value. It takes an organizing hand to shape
and form data into something people can and want to use.
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Data isn't valuable as communication because it isn't a complete
message. It is largely useful to producers who are the ones
involved in shaping it.
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Dumping data on people is a good way to make them walk away
from you
Click here to see a > graphic
Context is the main thing missing from bad information
design. If you cannot build an interesting and effective context
for your data, you will not be able to communicate your message.
Hint: You can build context by discovering patterns
and creating connections between pieces of data.
Patterns are created when certain elements recur according to some
kind of plan.
The war in Iraq seen from within three different kinds of context
 MSNBC
Global Context addresses ideas that are commonly
held by the most amount of people. Global is the easiest to create
because at the level, there is less to disagree on.
 KFMB
Local Context addresses groups with shared values
and beliefs specific to their locality.
 Where
is Raed? Personal Context requires a greater
sense of the details of a person's subjective experiences.
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