named and developed a field of design called Information Interaction
Design. It is the overlap between the disciplines of Information
Design, Interaction Design, and Sensorial Design. The goal was
to create better interactive experiences.
Design addresses how data is organized
and presented so that it can be received as information.
The roots of Information Design are in graphic design and publishing
partly because that discipline is very clearly focused on the need
to establish clear goals and messages
from the outset to be successful.
Interaction Design is the art of effectively creating
interesting and compelling experiences for others.
According to Shedroff, it is closely related to the art of telling
Shedroff suggests the best place to look for clues on how to master
interactivity is the arena of art.
Sensorial Design is simply the employment of all techniques with
which we communicate to others through our senses.
Information technology is still waiting for a way to include our
senses of smell and taste. Would you consider touch in that group?