A Unified Field Theory of Design

Overview
Information Interaction Design

Information Design
Continuum of Understanding
Experience of  Knowledge
Organizing Things
Multiple Organizations
Goals & Messages
Clarity

Interaction Design
Having an Experience
Continuum of Interactivity
Control & Feedback
Productive and Creative Experiences
Communicative Experiences
Adaptive Experiences
The Experience Cube

Sensorial Design
Media Differences
Style & Meaning
Conclusion

Additional Resources

Sensorial design is design that aims at the stimulation of the senses using a variety of media and communication techniques.

These include

• writing, calligraphy and typography

• graphic design, illustration, and color theory (graphics)

• iconography

• map making and signage

• photography, animation, and cinematography (images)

• sound design, singing, and music

• olfactory, parfumery

• tactile, sculpture, fashion, 3D design

Even though these disciplines are diverse and require different sets of skills to be used successfully, they share enough common attributes that we can address them uniformly. In practice this means considering the suitable use of media, style, technique, media literacy, and bandwidth right for the situation. Add to this an understanding about how our senses work to collect and relay information to the brain and we have a good grasp of the purpose of Sensorial Design.