A Unified Field Theory
Information Interaction Design
Continuum of Understanding
Experience of Knowledge
Goals & Messages
Having an Experience
Continuum of Interactivity
Control & Feedback
Productive and Creative Experiences
The Experience Cube
Style & Meaning
We got you covered
Your approach to style will be an outcome of the
various goals, messages and objectives
you have established for your particular project. We can talk about
the meaning of a corporate style or a whimsical
style and immediately understand that what is right for one would
be wrong for the other.
style: a particular manner or technique by
which something is done, created, or performed.
In typography, style refers to the structures
of information such as, spelling, punctuation, capitalization, and
typographic arrangement and font. However, no matter what design
techniques you use in a project, all style has meaning, whether
it is implied, accidental, or deliberate.
Here are some of Shedroff's thoughts on the subject:
Choose the appropriate attributes for a project
and implement them consistently. This is imperative
to the development of a cohesive experience.
Example: do you want to disrm your audience and make them feel
like children again, then serve them milk and cookies. For large
projects, this cohesion can easily get lost as many people implement
various parts to their own standards.
Add cool details to your project. That's the
fun part. They seriously affect the presentation, legibility,
and understanding of the meaning of a message. Even a detail
like justified type (flush left, flush right, or centered) changes
the legibility and perception
of a paragraph and, therefore, the text itself.
All sensorial details must coordinate not
only with each other, but with the goals and
messages of the project. Look for ways to weave
the details into the overall pattern of the whole.