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MM 440:
Web Presentation

Lecture/Metaphor

 

 

 

 

 Sources for Metaphor

 

What kinds of things can these real life examples serve as metaphors for?

  • Desk: drawers, files, folders, papers, paper clips, stick-ons
     

  • Document:book, chapters, bookmarks, figures, newspapers, sections, magazines, articles, newsletters, forms
     

  • Photography:albums, photos, photo brackets/holders
     

  • Television:programs, channels, networks, commercials, viewer guide
     

  • Music:compact disk, cassette, record, tracks, jukebox
     

  • Deck of cards:cards, piles
     

  • Film:rolls, slide trays, shows, reels, movies, theatres
     

  • Tree:roots, trunk, branch, leaves

Sets of functions are the verbs of visual-verbal communication. Typical examples of action concepts and their embodiment include these:

  • Move (purposeful traversal): navigate, drive, fly

  • Browse (low goal-oriented review of options): Rapid replacement, scanning text lines, window shopping, thumbing through books,

  • Scan (very rapid browsing): fast review of scrollable items, fast review of buildings, objects, people, billboards on highway at high speed

  • Locate: point, touch, encircle item(s)
    Select: touch item, poke item, grab item, lasso item, place finger on item and slide

  • Create: add (new), copy

  • Delete: throw away, destroy, lose, recycle, shred. Delete (temporary or permanent) sometimes consists of dragging a file icon to a trash can, garbage can, refuse truck, black hole, or a goat.

  • Evaluate: Rotate knob, slide pointer, twist, spin
    Pour, flow: water (pipelines, rivers), electricity.