On first glance this appears to be an image of a little girl on
a package of tortillas.
Can you see the skeleton face? The tortilla brand that reminds us
of those who died during childhood.
Popjects: A Call for Research
The need for further research into the Popject comes at a time when curators,
artists, CEOs and the federal government have all begun to express an
interest in the field. The number of resources available to the potential
artist/researcher is greater than it ever has been before, while exciting
breakthroughs are being made everyday. If you feel like you are contributing
to this exciting new area of research already or you would like to, please
The best Popjects have a matter of factness about them that needs no
explanation. The person who experiences one takes everything he or she
needs from the experience without the need or intervention of and explanation
Popjects are said to be created with the eye in mind.
The roots of the word popject can be found in Greek and Latin.
Popject n. From Greek populi, of the people,
and the Latin, jeccare, to throw in the way of, to throw up, as
in to yield. Popjects are thrown in the path of people to catch their
Popject as Object
The dialectical study of the popject leads us to a consideration of the
popject as it occurs in the cultural landscape. As we shall see, Popjects
are objectifications of the everyday. They inherit and express the popular
ideas, opinions, problems and attitudes of the culture at large.
Real life is constantly in the process of imitating itself. An
umbrella looks like a jellyfish, which resembles a parachute, which resembles
a mushroom which resembles an umbrella. This circularity may make it difficult
to locate authenticity. Considered dialectically, Popjects are the real
thing, if an imitation can be called the real thing. Consider the Dogject,
a robotic ePet which adapts to its environment. This is a very sophisticated
Popject by virtue of its ability to adapt and learn from experience.
Help, I'm a Rock
Popjects often take the form of novelties. Their drive towards the new
(yet mass produced), makes them a distinctly modern commodity. A good
example is the Pet Rock craze that took place in the 1970s. The Pet Rock
was an irrestible fad that appeared in gifts shops and in malls across
the country. It exploited the crisis brought about by the ownership of
a pet. The hassle free Pet Rock required no maintenance and therefore,
no responsibility from the owner whatsoever. It was self-sufficient and
autonomous, requiring nothing and giving nothing (except pride of ownership),
it offered an absurd alternative to life.
The Cell Tree
In Nature, we can observe how imitation is a way to disguise,
cover up and camouflage a thing. This is the case of the Palm Cell Tree.
Cell trees have become a regular feature of the urban and suburban landscape.
They have been criticized as eyesores yet they are designed to look like
real trees in order to ameliorate their ugliness. In becoming ameliorated
eyesores, they become even more of what it is they are trying to escape...their
Ameliorated eyesore: Cell site pops out while it
tries to hide.
Dogject: an imitation of life